Skip to content
The Loyalty Program

The Linen Circle

Earn points with every piece you add to your wardrobe. Redeem them directly at checkout.

The Process

How it works

1

Join

Create an account to start earning points right away.

2

Earn

Collect points when you shop, leave reviews, refer friends, and on your birthday.

3

Redeem

Apply your points at checkout. No codes needed.

Accumulate Points

Ways to earn

Place an order

1 pt / €1

1 point for every €1 spent. All currencies are converted to EUR automatically.

Create an account

+25 pts

25 points when you join.

Leave a review

+50 pts

50 points per approved review.

Add a photo to your review

+75 pts total

75 points total when your photo review is approved.

Refer a friend

+150 pts

150 points for you, and a 10% welcome discount for them.

Celebrate your birthday

100–300 pts

100 to 300 points, depending on your tier.

Simple Value

How to redeem

The Exchange
10 pts = €1

Every 10 points equals €1 toward your next piece.

You can start redeeming from 50 points (€5 off). Your discount appears at checkout as a simple line item — no codes, no extra steps.

Loyalty Tiers

The journey

Your tier is based on your spending over the last 12 months. Higher tiers earn points faster.

Linen

Entry at €0
  • 1× points
  • 100 birthday points
  • Base earning rate

Thread

€300 spend
1.25×
  • 1.25× points
  • 150 birthday points
  • Early sale access

Weave

€600 spend
1.5×
  • 1.5× points
  • 200 birthday points
  • Free shipping on orders €100+

Atelier

€1,200 spend
  • 2× points
  • 300 birthday points
  • Free shipping always
  • Exclusive drops
  • Styling priority
Common Questions

FAQ

How do I join?

Create an account with us. You'll receive 25 points to start.

How do I earn points on purchases?

1 point for every €1 spent. If you shop in another currency, we convert the total to EUR to calculate your points.

When do purchase points become available?

Points from orders are held for 14 days to allow time for returns, then become available to use.

How do I redeem my points?

Your available points appear at checkout. Apply them directly to your total, starting from 50 points (€5 off).

Do I need a discount code?

No. Points are applied as a direct deduction at checkout.

Do points expire?

Only if your account is inactive for 18 months. Otherwise, they stay yours.

How do the tiers work?

Your tier reflects your purchases over a rolling 12-month period. As you move from Linen to Atelier, your points multiply faster and you unlock new perks.

What do I receive on my birthday?

Bonus points based on your tier: 100 for Linen, 150 for Thread, 200 for Weave, 300 for Atelier.

What happens when I refer a friend?

They receive a 10% discount. Once they place their first order, you get 150 points.

Can I use points from outside Europe?

Yes. We support 8 currencies and handle the EUR conversion in the background.

Share the Circle

Refer a friend

You earn 150 points. They receive a 10% welcome discount.

Start referring

Thank you for choosing handmade, and for letting our pieces become part of your story.